IEEE Robotics and Automation Society IEEE

Social Media Workshop

Tuesday, May 26
WSCC 620

Communicating robotics in 140 characters or less: Strategies, pitfalls and success stories in leveraging social media to promote your research

 

Roboticists have amazing stories that the public wants to hear about, but many researchers worry that their work will be oversimplified, misrepresented or misunderstood. By engaging directly with the public, in their own words, roboticists can explain the importance of tax-funded projects, attract students and collaborators, spur innovation, facilitate technology transfer, and take part in the discussion of issues that are important to the community.

In this crash course, you will learn the tools and techniques to promote your robotics research via the main social media channels and tech news aggregators such as Twitter, Facebook, Hacker News, Reddit, YouTube and Slashdot. We will walk you through the development of past successful research promotion campaigns in robotics so you can see how to turn your research into a social media headline that is clear, concise, and tells a story that readers want to hear.

Outcomes

Our goal is to leave you feeling confident about using social media to promote your research, and to help you promote your recently published ICRA paper using at least one social media platform before the end of the conference.

In this crash course you will:

  • learn about the top communication platforms that are most relevant to the robotics community, and build confidence in using these platforms to extend your reach
  • identify pitfalls in communicating about robotics via social media, and how to avoid them
  • discover how to craft a headline or tweet that will drive traffic and improve awareness about your work
  • if you wish, receive one-on-one follow up advice and coaching from experienced science communicators

Format

The foundation of this crash course is a one-hour lecture-based interactive session on Tuesday May 26th; a light lunch will be provided at this session to registered participants.

For anyone seeking to further advance their social media skills after the lunch time session, Robohub staff will be available at a specially marked stand in the exhibit hall throughout the remainder of the conference. Here we will provide one-on-one follow up advice and coaching on how to craft a tweet or write a headline to submit to a news aggregator such as Slashdot or Hacker News. We will also have an "ICRA Cam" set up where you can pitch your research on video for publication to YouTube.

Who's It For

This crash course is for any roboticist who would like to learn more about how to use social media to communicate about their work.